If you have ever found yourself wondering, “Why my Google Ads not showing on first page?”, well, you are not alone. Businesses with poor ad visibility simply mean wasted budgets and missed opportunities and we don’t want that.
Google Ads can be quite a powerhouse, but you do need to get it just right. Here are some of the most common mistakes that could be holding you back and how to fix them.
1. Low Bidding Strategy
Google Ads work on an auction basis. If your bid isn’t competitive, your ad won’t appear on the first page. While it’s tempting to save costs by bidding low, this often results in poor visibility.
Instead, research your industry’s average cost-per-click (CPC) and adjust your bids to align with market expectations. Tools like Google’s Keyword Planner can help you identify optimal bid amounts.
2. Poor Quality Score
Your ad’s Quality Score is a crucial determinant. This is determined by your ad relevance, CTR, and landing page experience. Advertisements that have low scores are penalized even when you have a high bid for the same.
To improve, make sure to match keywords to ad copy, include engaging headlines and descriptions, and optimize landing pages for user experience and load time.
3. Irrelevant Keywords
A common mistake is to use broad or irrelevant keywords. For instance, an ad targeting generic keywords like “beauty products” if the campaign is running for “organic skincare.”
Make sure to utilize long-tail high-intent keywords like “buy organic skincare for sensitive skin.”
4. Ad Rank Issues
Google ranks the ads by combining the bid amount and the Quality Score. If your ad rank is too low, your ad will never reach the first page.
Check your Ad Rank regularly through your Google Ads dashboard, and adjust your bids or improve your Quality Score accordingly.
5. Geographic Targeting Errors
If your ads are not showing up, you may be targeting the wrong location. For instance, if you run a local business, you should set the target to your city or region. Overshooting into broad targeting areas thins out your budget.
Simply go to your campaign settings > location options and change it to ‘People in or regularly in your targeted locations.’
How Do I Get Google Ads to the Top of My Page?
Reaching the top of Google Ads is accomplished with strategy and ongoing optimization.
Here are actionable tips:
- A/B testing of the ad copy to enhance CTR.
- Use ad extensions such as site links, callouts, and structured snippets to provide more real estate to your ad.
- Spy on your competitors to find their strategy gaps by making use of SpyFu or SEMrush.
Final Thoughts
Understand why your Google Ads are not showing on the first page; that is pretty much the first step to actually solve the problem. By avoiding these common mistakes and embracing a proactive approach, you will be able to optimize your ads for better performance.
Google Ads success takes time, especially if you are still new on this journey. Continue to keep testing, learning, and improving so that your Google Ads can thrive.
