What is LinkedIn Thought Leader Ads and how impactful are they?
With more than 1 billion members across the world, LinkedIn is one of the most influential platforms for professional networking, sharing, and business advancement.
In this scenario, when businesses continue to seek every opportunity to strengthen their connection with their audiences, the feature of Thought Leader Ads on LinkedIn has gained extraordinary importance.
The idea behind Thought Leader Ads involves a business taking up a piece of content and publishing it through credible, influential industry voices, lending authenticity and an overall personal appeal.
Here’s all you need to know about getting started with LinkedIn Thought Leader Ads and how to set them up.
What are LinkedIn Thought Leader Ads?
Thought Leader Ads are all about showcasing content from within your organization’s thought leaders.
Unlike other ads, which have been focused on a product or service, the thought leader ad showcases business expertise from within a leader.
Authenticity builds trust. For example, a study from 2024 states that 82% of consumers are more likely to engage with a brand when it’s endorsed by an expert.
Thought Leader Ads will enable you to establish a personal touch with the target audience while making your brand an industry leader.
Most of them are content-centric approaches. Insightful content, articles raising curiosity among the targeted audience, videos, or other comments on current industry trends.
How to Run LinkedIn Thought Leader Ads?
1) Identify Your Own Thought Leader
Find someone within your company who is knowledgeable in a specific domain. Leaders with helpful insights can engage better with the target audience. That could be the CEO, an executive, or even some sort of in-house thought leader.
2) Create Valuable, Insightful Content
Create content that should educate, entertain, or solve any problem of their respective industry. Your thought leadership could post a personal point of view that provides added value.
For instance, content about upcoming trends, problems with the industry, or business strategy how-tos are valuable. These topics can make people think critically.
3) Ideation of Engaging Content
Think about developing content that answers questions: how to overcome some of the more common challenges inherent in the industry, perhaps, or tips and strategies with which your audience can actually do something in their work.
4) Utilize Sponsored Content on LinkedIn
Tabulate the content in a Thought Leader Ad format using LinkedIn’s Campaign Manager when you’re ready. Sponsored content helps you reach your target audience accurately, ensuring the right people receive your insights.
5) Target the Right Audience
On LinkedIn, targeting options range from job titles and industries to geographic locations. Tailor your ads to reach professionals in need of the insights your thought leader has to offer.
6) Monitoring and Optimizing Campaigns
Follow the performance of your ads with the analytics from LinkedIn to see what works best with your audience regarding engagement rates, clicks, and shares. Adjust as necessary.
Why Thought Leader Ads Matter?
LinkedIn Thought Leader Ads offer businesses the opportunity to build a deeper level of connection with their audience. A company builds credibility and fosters long-term trust by showcasing the expertise of a trusted figure within the organization.
Adding value and placing your brand as the most trustworthy voice in industry should be the top business priority today.
With these steps, you will commence the implementation of how to take your business to the next level by using LinkedIn Thought Leader Ads for better audience engagement.
Want to create LinkedIn Thought Leader Ads that work well? Click here to book our Targeted
