It’s fast-moving marketing in an ever-changing world, and businesses take every new opportunity to connect their customers with the brand in a very creative manner. One surefire method that continues to bear fruit is hosting events for roadshows.
Roadshows are one of the big guns when it comes to creating brand awareness and connecting with your target audience.
Roadshow Event: What is it?
The concept of a roadshow, in simple terms, is that a series of events are promotional or marketing events held across multiple locations, usually in more than one city or region.
These events may demonstrate products, services, or a brand through interactive activities that provide personalized experiences.
What’s the secret behind a successful roadshow? When it can capture the audience’s feelings or emotions. A study has proven that 78% of consumers feel more connected to a brand after they attend experience-based events like the roadshow.
This proves that anything that requires face-to-face interaction and hands-on experience creates a connection between a brand and the audience.
How Does It Create a Buzz?
1) Local Engagements and Personalization
A roadshow enables the brand to engage the customer at various locations. It gives them a sense of community. By personalizing the event to each city or region, companies can make attendees feel special.
This is where personalized experiences-like local influencers hosting or interactive product trials have a lasting impression.
2) Creating a Sense of FOMO (Fear of Missing Out)
One of the ways roadshows make sure word-of-mouth buzz is created is through creating FOMO. People are naturally inquisitive when they see friends, family, or colleagues attending some cool event; that makes others want to participate.
Of course, with social media, where events are very often broadcast to others in real time, that effect is multiplied.
3) Exclusive Offers and Giveaways
Events like roadshows are really the perfect times to show exclusive deals or give limited-time promotions.
Whether this is due to an advanced look into a new product, access to some early sale, or general giveaways, these types of incentives tend to make such events highly desirable and worthy of note. The exclusivity factor calls for people wanting to tell others about this event.
4) Leveraging Social Media and Influencers
Social media is a big buzzword in today’s world, the digital age. You can collaborate with influencers and even request all attendees to share their experiences; social media can be used in several ways to gain attention and encourage conversations online.
This strategy will keep the conversation about the hashtag going for much longer after the event has occurred.
Conclusion
A roadshow is a far cry from a marketing opportunity; it’s an experience and a way to connect with your audience at a very real level.
From deepening community engagement to personalized experiences and using social media to spread the word, a successful roadshow leaves echoes that go far beyond the event itself.
