The majority of business sites are up but not active.
In 2025, a website should not only be beautiful and impressive to attract people. This year an actual functioning website is the winner and that’s hard to find.
42% of companies reported that their site was performing poorly, pointing to the highest reasons as inadequate traffic, poor quality leads, and old content, according to a 2024 HubSpot report.
Meanwhile, 88% of consumers are likely to return less frequently to a website following a negative experience, per a Forrester survey.
The truth is harsh: the majority of business websites are just electronic posters. They sit silently in the cyber space, hoping someone will pick up the phone. They do not generate leads, do not reflect your present offerings, and worse still, they do not interact with your customers.
Let’s change that.
Here’s a checklist to get you deep into auditing your site. It is not just for design or SEO, but to actually ask:
Is this site doing what it’s supposed to do, or just existing?
1. Can People Find You? (Search Performance Check)
Let’s start here: if you Google your service today, does your site appear in the top results?
If not, it’s invisible.
Check whether:
- Is your site indexed on Google? Try searching for site:yourdomain.com in Google.
- Are you using real keywords? You should rank the words your customers are really searching for
- Is your metadata updated? Title tags and descriptions should reflect what you do today, not five years ago.
Tools to try:
- Google Search Console to check indexing and performance
- Ubersuggest or Ahrefs to discover keyword gaps
2. How Fast Is Your Site?
Your website speed affects your online survival. Why? It is because now, users are no longer having much patience that it takes many seconds to load everything.
In fact, 53% of mobile users will leave a site that takes more than 3 seconds to load (Google Research). Therefore, Google also advises making your website design more responsive.
Plus, slow load time means there will be lost opportunity.
Test speed with:
- PageSpeed Insights
- GTmetrix
Common issues:
- Large images
- Bulky plugins
- Low-cost hosting
To ensure your website has faster loading times, compress all of your images with TinyPNG or ImageOptim. Then, upgrade your hosting plan if your audience is growing.
3. Is Your Website Mobile-Ready?
80% of Southeast Asian web traffic these days comes from mobile phones (Statista, 2024). If your site looks “off” or hard to click on a phone, it’s losing most of your visitors.
To test this, open your site on your own phone. Click around. Be honest with yourself.
Also, check your responsiveness. Use Google’s Mobile-Friendly Test.
This is to see if your website is mobile-friendly and responsive. Does it look good on a smartphone? What about tablets or desktops? If your website is smooth across these devices, then you are good to go.
4. Are You Collecting Leads?
A website without lead capture is just nice to look at. But that’s not enough.
Check:
- Do you have one clear CTA (Call-to-Action) on every page?
- Is it clear what users should do next? Are there a complete form, a schedule for a call, or send a WhatsApp message?
- Are your forms really doing their job and leading somewhere (email, CRM)?
5. Is Your Content Current, Useful & Human?
If your “latest update” is a 2022 Raya promo when the year is currently 2025, your site could be sending the wrong message.
Your customers don’t just look for information; they also look for relevance and trust.
Audit questions:
- Is your team page current?
- Do you mention products/services that you’ve discontinued?
- Is your tone brand-friendly?
To make sure your content is relevant and up-to-date, schedule a quarterly review of your content. Appoint someone on your team to fact-check, refresh outdated sections, and re-photograph.
6. Website Development Shouldn’t Stop After Launch
Most businesses believe that once a website goes “live,” that’s it, the job’s done. It’s not.
Website development is an ongoing activity; just as your business will continue to evolve, so too must your website.
What to keep in line with:
- Security patches
- Backups
- Performance tweaks
- Content refreshes
What to track:
- Conversion rates
- User flows (through Hotjar or Microsoft Clarity)
- Top and underperforming pages
Make a website update log. Once a month, write down what you’ve done or what’s due for update. It’ll keep your staff on their toes and your site alive.
7. Always Measure and Don’t Guess Your Website Performance
If you don’t know your numbers, you’re flying blind.
Take a look at your analytics:
- Traffic sources: Where are folks coming from?
- Bounce rate: Are people hanging around or leaving straight away?
- Conversion rate: How many become actual leads?
For instance, if you have low organic traffic (less than 10%) compared to paid ads, this means your site isn’t ranking well in search engines.
Then, if you have a high bounce rate, in which 80% of visitors leave after one page, that’s another issue.
It means your website has a poor user experience, slow load times, or unclear content.
Next, low conversion rates can indicate that there is something unclear with your CTA or what value that you provide to the visitors.
To fix these issues, you must focus on improving SEO, user experience, and lead generation to boost traffic and conversions.
Website Development is a Continuous Process
Your website is not for decoration. It’s a tool that creates your first impression. It’s your digital sales rep that works 24/7, or at least, it should be.
So ask yourself once more, “Is your website actually doing something, or just taking up space online?”
If it’s the latter, you’re not alone. But now you know what to do next.
Need help with your website or jumpstarting your online presence?
We can help. Click here to book our website development & design service!
