Hentikan Stigma, Kesihatan Mental

KNKV Group partnered with the Ministry of Health (KKM) for a media campaign aimed at combating mental health stigma in honor of World Mental Health Day 2023. As part of this initiative, physical events were hosted at The Curve Damansara under the slogan "Hentikan stigma, kesihatan mental milik semua," which means "Stop the stigma, mental health belongs to everyone." These events featured local artists and mental health experts leading informative sessions. It also includes music performances, a music Ted Talk on mental health, and discussions aimed at destigmatizing mental health issues and promoting overall well-being. As a result, the campaign reached an impressive audience of over 45 million through various advertising channels, including billboards, advertorials, cinema ads, and online promotions across social media platforms, television, and radio talk shows.