The credibility, values, and identity of your brand are presented in your LinkedIn ads, which are not merely promotional pieces. Businesses are investing heavily in LinkedIn so they can reach professionals globally.
What do your ads say about you?
1. Do Your Advertisements Present You in a Credible and Professional Light?
More than 70% of marketers feel that LinkedIn is a trustworthy platform for advertising and, as such, the most reliable social media website. Your ads will be supporting your credibility if they are polished, good-looking, and targeted.
But are they harming the reputation of your brand instead if they appear generic, sloppy, or irrelevant?
A professional and credible-looking ad will look like this:
- Using high-quality and consistent branding visuals
- Clear messaging that is relevant to audience
- Has a clear and strong call-to-action (CTA) that don’t appear desperate
- Is well displayed on smartphones
- Authentic & has social proof
- Target the right audience
- Has no typos, poor grammar, or misleading claims
2. Are You Reaching the Correct Audience?
LinkedIn’s most core user base is professionals aged 25-34, followed by younger professionals aged 18-24. As a result, if your ads aren’t directly speaking to their interests, needs, and pain points, you are probably wasting valuable ad spend.
3. Are You Keeping Up with the Latest Trends?
With the LinkedIn ads latest trend, it helps your brand to reach even more people than it used to.
AI-powered ads, interactive posts, and bite-sized videos are taking over LinkedIn advertising. If you are still using static images and copy that is dull and generic, you are not getting anywhere.
Not only that, it can even make your brand look outdated.
4. Do Your Ads Show That Your Brand is Inclusive?
Customers desire brands to be socially responsible. Are your advertisements lacking diversity in imagery and messaging? Are they, unwittingly, sending the wrong message?
Brands that inclusive are:
- Using language that welcomes everyone
- Breaking the stereotypes
- Make their message easy to understand
- Make small changes and big impact to the audience
5. Are Your Ads Honest and Transparent?
Brands that tell people what their purpose is are gaining significant trust from their audience. Misleading and overpromising can damage trust in your brand.
Are your ads honest, clear, and straightforward, or do they come across as too promotional and hyped?
People prefer and like brands that communicate openly and authentically.
Hence, honest brands that put importance on telling the audience what’s happening with them are more likely to engage and understand.
How to Optimize Your LinkedIn Ads
Your audience must be understood. Create ads that actually speak to their pain points. By using insights from LinkedIn analytics, you can discover what their interests, needs and even preferences. When your ads are relevant, you will gain engagement.
In this era where technology is continually developing and making everything easier, it will be such a waste to not utilize it. Improve your ad performance through creating personalized, dynamic and interactive ads.
Making ads appear genuine is also important. People do not want to see ads that make exaggerated or claims that do not make sense. Ensure to remain open and be honest with the audience to build trust.
Also, make sure to:
- Improve ad performance until getting the best results
- Establish professional reputation of your business
With these steps, you will be able to stand out and be more memorable so that the audience knows what you are doing when they come across your ad again. Next time, they may even be clicking your ad and convert.
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