The ultimate goal of making a loyal fan base from zero is the greatest guarantee of lasting success for every influencer. But let’s get real here: it is not entirely a matter of generating followers. Influencer growth is about creating true connections with folks who trust and believe in you. Net Influencer found that brands are increasingly moving towards creating longer-term partnerships with influencers, from 57% in 2022 to 61% in 2023.
So, how do you expand from being just another influencer to being one with a successful, loyal community? Here’s a step-by-step breakdown of the influencer growth stages with actionable advice to help you along the way:
1. Start With Authenticity and Trust
Create your own identity. First, recognize exactly who you are and what you stand for. Don’t be a type. Look at Khairul Aming.
He started off with simple cooking lessons, but it wasn’t just recipes.
Not only that, he frequently does TikTok Live to connect and communicate with his followers. He answers the comments, solicits feedback, and gives his followers his thoughts. When followers feel heard, trust is built.
That was what formed his loyal followers. Be yourself, engage and your people shall be yours. Don’t just broadcast and expect people to only observe what you are doing.
Share your own stories. People love stories, especially if they can connect with them. Be human and share struggles and victories. This is what keeps the audience coming back.
2. Be Consistent, But With Purpose
Post frequently, but make sure they are relevant. Posting frequently is important, but so is the value. Balance value with frequency, and be regular.
Use beautiful visuals and deliver your messages consistently. Your audience must recognize your content and immediately know it’s yours. Even better even without seeing your name.
3. Deliver Value, and Do It Often
Help followers solve problems. If you want to keep them around, assist them. Whether it’s a valuable tip, a behind-the-scenes look, or your expertise, make sure that it adds something of value to their lives.
Be open. Do not be afraid to show the highs and lows. Such openness can develop a greater connection with her readers, as if they are part of her journey.
Syed Saddiq, for example, has recently been open and courageous about showing vulnerability about how he has been wanting to demand justice for five years. His post has gained over 2 million views.
This kind of honesty, especially in the face of adversity, helps to humanize him further and reinforces his position as a figure who stands by his values, regardless of the obstacles.
4. Get Your Followers to Feel Like They Are Part of It
Create interactive and interesting content. Ask questions, ask people to poll their opinions, and do Q&A sessions. Do anything to keep your audience interested.
Launch community challenges or activities. Make it more engaging by having challenges or joining activities that make your followers feel part of something bigger.
K-pop idols, for instance, have their own dances and invite their fans to join in challenges.
Their followers voluntarily create content and join the dance using their own moves, making others join in the hype.
5. Collaborate for Growth
Partner with similarly-minded influencers. Collaborations are a great way for influencer growth, increasing the amount of audience. This also shows your audience that you’re not doing it alone.
Sofea Shahira, for instance, appeared together with another influencer who is also into beauty and fashion.
Not only that, the influencer even looks like her. Together, they both improve a huge engagement from the audience, who love seeing this fresh collaboration together. This has gained her over 2 million views.
Involve your audience. Instead of selling a product, involve your followers. By making them follow the things that you are doing, such as cooking and doing similar hijab or makeup tutorials, it can be exciting. Such interaction makes the followers feel connected.
6. Build Relationships, Not Transactions
A loyal community is built on long-term commitment. Rather than keeping your eyes on one-time promotions, work to create a continuous relationship with your following.
Reward those who have remained loyal from day one. Offer them a shoutout, some special content, or something special. It could be as simple as a thank-you letter in the hand of your fan or a special giveaway.
Patreon has transformed the lives of many influencers and given them the chance to reward loyal fans with special rewards and content.
Final Thoughts on Influencer Growth
Growing an influencer tribe from scratch is a matter of patience, honesty, and consistency. The influencers who truly succeed are those who create spaces where their audience feels heard, seen, and appreciated.
Remember that the key to true influencer growth isn’t about numbers, but more about building a community that will be with you for the long haul. Stay consistent with these steps, and your community will not only grow but also thrive.
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