TikTok is a platform that has a lot of active users, making it a global cultural phenomenon. With over 1 billion active users, we have seen TikTok trends can become viral to global popularity in one night. So, how to start a new trend on TikTok?
Creating a viral trend is not only about posting fantastic content. It’s about capturing what people are feeling right now and creating something that really connects with them.
Here’s your instruction manual on how to do just that:
1. Find Out What’s Missing and Fill a Gap
Don’t just copy what’s hot. Find out what’s lacking. Trends have a way of arising from the discovery of a gap in existing content. It could be a fresh mix of concepts or a forgotten concept that people are secretly missing.
Get creative. It is one of the usual methods that works to have the best result. Browsing trending hashtags and challenge pages. What do you have to offer that’s not yet being done?
Example: If there are a lot of dance challenges but few in a particular genre, make one to cover the gap.
2. Begin with a Memorable Hook
Your trend must have something irresistible, something that captures attention right away, that people cannot miss. It could be a unique sound, a memorable phrase, or an offbeat visual, but whatever it is, the hook is what makes it stick.
Make it fun and simple: A catchy, easy-to-remember phrase or a unique gesture that’s simple to copy. Others must feel like they need to give it a try.
Be careful: Avoid putting in anything that is too complicated or won’t be effective. People need to be able to watch it and say, “I can do that!”
This is something that does not include high skills that everyone can do or something that takes a shorter time to complete.
3. Encourage Personalization
A trend wins if individuals feel they can possess it. Make individuals add their own spin, remix your idea, and make it their own world.
User empowerment: Instead of just showcasing your trend, encourage your audience to share their version of it, using your hashtag.
For example, if you want to start a new dance trend, make people be a part of it by giving them the freedom to do it their way. Or, you could make a relatable situation and pair it with a music that match with the vibe
Why it works: It makes them feel like they’re part of a collective experience, and they’ll be more likely to pass it on when they feel they own it.
4. Use New Upcoming TikTok Features
TikTok regularly rolls out new features. Use them. Features like TikTok Duets, Stickers, Green Screen Effects, and AR Filters are designed to enable creativity and engagement.
Example: Create a challenge where viewers can duet with your clip using a fun effect or filter. Make it something that helps your trend aesthetically.
5. Partner with Creators That Work for Your Trend
To see your trend take off the ground, partner with TikTok creators with existing engagement in your space of interest.
Regardless of whether they’re influencers or up-and-rising creators, their contribution will take your trend further into society.
Tip: When selecting creators to partner with, identify those who already have a following in your trend’s subject.
Authenticity in such partnerships ignites more powerful results.
Start with 5–10 early participants with large followings around the same niche so it can reach the same audience.
Conclusion
Igniting a new trend on TikTok is not merely about uploading a viral clip; it’s about originality, creativity, and interaction. With the proper hook, a willingness to allow individuals to rework your idea, and strategic use of TikTok functionality, you’re able to create something that resonates with users on an emotional level.
The most effective trends are those that touch individuals’ hearts, are fun to join in on, and are yours.
So go ahead and start your trend! It’s all about finding that special angle, timing it just right, and encouraging others to follow along.
Want to start a trend on TikTok that works for your business? We can help.
