In this modern world, the era of technology has been created from that same ancient and profound basis. For a brand to grow, social media is now one of the strongest tools because everyone is there, actively existing.
Recent studies indicate that 73% of marketing experts believe that their social media exploits are “somewhat effective” or “very effective” in boosting their business.
This shows how extremely crucial for a successful social media strategy. But how, exactly, can superficially produce real growth for the brand? Let’s come down to the five best ways to help you with that.
1. Define Your Brand’s Voice and Values
Your brand personality is what relates your audience to you. It is when your voice and values have been clearly defined that you start growing your brand on social media.
Are you formal and professional, or are you informal and friendly? Maintaining consistency of tone across all your posts creates an identity that is recognizable and, above all, trusted.
For instance, if yours is a brand built on sustainable values, make sure yours reflects that in every piece of content you publish, from educational posts to partnerships with environmentally friendly influencers.
You want the message to resonate with your following, and with anyone that holds those same values.
2. Engage Actively with Your Audience
Social media is not a one-way street; engagement is necessary. Respond to users’ comments, join in on conversations, and like or share user-generated content to show your audience that their input is valued.
A recent survey found that 63% of consumers expect brands to provide customer service over social networks, so be prepared to act fast and be authentic in your interactions.
Ask questions in your posts that invite comments and push followers to say a little more about their perspective on the subject at hand. Besides spicing up things beautifully, it will help build a community around your brand.
3. Use Paid Social Media Advertising
Although organic growth is important, paid advertising on platforms such as Facebook, Instagram, and LinkedIn will speed up your brand growth.
Paid platforms give the privilege of selecting targeted demographics by age, location, interests, and behaviors to reach an audience of choice.
This is especially true for B2B companies. Statistic even majority of B2B marketers use paid social media ads, which makes it a priority to distribute paid content.
The advertisement must flow with your brand message, and A/B testing is good for generating performance improvement in campaigns.
4. Post Consistently with High-Quality Content
One of the greatest ways to build your brand on social media is by posting consistently. This helps to establish trust and keep the target audience engaged. Whether with high-quality images, educational videos, behind-the-scenes looks, or interactive polls, your content should intrinsically reflect your brand’s personality and add to its value.
According to Hubspot, a majority of consumers prefer to learn about a product or service through short-form videos. A high-quality short-form video ad can make your brand stay on top of the audience’s mind.
5. Collaborate with Influencers and Industry Leaders
As influencer marketing continues a significant upswing, working with them or industry thought leaders exposes your brand to a wider, but still focused audience. Ensure that you align with influencers who share your brand values. 63% of marketers believe that influencer partnerships increase brand awareness and engagement.
Start with micro-influencers, who, in most cases, have highly engaged audiences. Their endorsements can build credibility and trust in the eyes of prospective customers.
Conclusion
To grow a brand on social media, it requires a strategic approach. This involves being consistent with your audience, and authentic engagement.
To create longstanding connections and increase your reach, define your brand voice, thread together conversations, do some paid advertising, provide beautiful content, and make connections with influencers.
