As of 2024, TikTok has 1.8 billion monthly active users and is expected to have 2.1 billion monthly active users by next year. It doesn’t matter whether you are an artist, a brand, or just a normal individual; every TikTok account can build a loyal audience when it is done the right way.
But with so much competition, how will you manage to stand out? Here are some tried-and-true tips that will help you grow your TikTok account organically.
1. Post Consistently but Strategically
Consistency is key. Posting 3 to 5 times a week is ideal for keeping your audience engaged without overwhelming them.
Use TikTok’s analytics to identify when your audience is most active and schedule posts accordingly.
2. Prioritize Quality Content
Authenticity beats perfection on TikTok. Create videos that are relatable, entertaining, or informative. Invest time in storytelling. People are drawn to genuine moments that evoke emotions.
Using the current trending sounds can also increase reach, but make sure it fits your content.
3. Optimize for TikTok’s Algorithm
If you want to have the algorithm push your content to a wider audience, interacting with people is one of the best ways. This is so that TikTok knows that you are a human, not just any bot that is only creating content.
Replying to comments is very effective, but don’t only put emojis and ensure that it is relevant and genuine. Never fake a reaction. You could also be involved in duets and interact with other creators.
Here is an extra tip: If you get the creator to reply to your comments, then it is a win.
Videos can be short or long, as long as they are engaging. However, shorter videos are suitable for those who are still new to creating content. TikTok prefers videos that viewers watch until the end.
Adding relevant hashtags can also make you easily discoverable, especially the ones that are widely used, as it will increase visibility.
4. Collaborate with Niche Communities
Find out which communities you belong to and engage with them. Reply to comments, posts or even duet with the creators in the same niche. If you are able to network with other collaborators, then you can reach a wider audience.
5. Keep Up with the Trend
TikTok runs on trends. Use trending sounds, challenges, and formats; add your twist to everything you do.
Regularly check out the Creator Insights tool on TikTok.
It’s a treasure trove of data on trending topics, audience demographics, and best-performing content in your niche.
When you know what is working for your audiences, you can make relevant content that meets their preferences while still delivering the messages you want to deliver.
You could also scroll away from the “For You” page to find out the latest trends. Observe and make it relevant to integrate it into your own content. Fresh and unique content will engage people more.
6. Focus on Storytelling
Stories resonate—always share experiences, behind-the-scenes moments, or personal journeys that your audience has a reason to relate to. Keep it light, natural, and relatable, please.
7. Experiment and Track Performance
Try different content types to see what works best for your audience, whether it is tutorials, challenges, or behind-the-scenes. Use TikTok analytics to monitor performance and adjust your strategy in time.
Conclusion
To grow a TikTok account organically requires a creative mind, effort, and patience. Never expect the growth to succeed overnight or in a week. Remaining authentic, engaging with others, and following the trend will establish your presence more on the platform.
Everyone starts small once, trying new things. Once your account grows, you will keep on attracting more like-minded audiences who like similar content.
