Professor Adjunct Hj Adam Richman, a renowned marketing strategist, has been acknowledged by the prestigious Harvard Business School in Boston, Massachusetts, United States. He has also been recognized as one of Malaysia’s Top 100 Young CEOs for his outstanding work in the field, despite his young age of 31.
In just one year of founding Kaya N Kaya Viral Sdn. Bhd (now rebranded as KNKV Group) in 2015, he has steered the company to a cumulative sales record of RM122 Million in 2021, catering to consumers. Berita TV Al-Hijrah has recognized his achievement of RM20 million for a single client in just eight months, which is regarded as one of the national records. Apart from this, Prof. Haji Adam Richman has also been appointed as an Adjunct Professor at Malaysia Kelantan University (UMK), where he shares his expertise and knowledge in digital marketing with the university members.
He mentors and guides the university personnel, lecturers and management to become future leaders in the field. His marketing approach is based on a thorough examination of market data and consumer reactions, ensuring the company’s long-term viability by striving for an advertising expense of 20% with an impact of 80%.
One of his guiding principles is “one action, multiple impacts,” which has enabled many small and medium-sized businesses to maximize their marketing budgets. In addition, RTM, TV Al-Hijrah, Utusan Malaysia, Berita Harian, Sinar, Kosmo, and many other official media outlets have reported on his success, adding to his reputation as an advertising strategy expert.
