Having a product and a good website alone is no longer sufficient in the face of over 24 million e-commerce sites competing for users’ attention worldwide.
There are a ton of options available to consumers today, and many of them have similar user interfaces, branding, and prices.
You’re not the only one who feels invisible in a crowded market. In 2025, getting online is the true obstacle. People are remembering it.
Here’s how e-commerce companies can make a big impression this year.
Good news: you don’t have to do it by doing more. Instead, do it in a more significant and unique way.
1. Identify a Clear and Specific Niche
One of the most common mistakes ecommerce brands make is trying to appeal to everybody. When you speak to everybody, you speak to nobody.
Not everyone has the same pain points, so it is important for brands to first cater to a specific niche to make them more relevant to the potential customers.
The greatest brands in 2025 are very niche, and they’re not afraid to admit it. For instance, brands like Anaabu, a Malaysian clothing brand, primarily cater to several types of audience.
They focus on serving conscious consumers, creative individuals who want to express themselves, those who value tradition related to Malaysians, and those who are mindful about what they consume.
It is important to remember that your niche is not about demographics. It’s fixing a particular problem or speaking directly to a lifestyle. Claim it unapologetically.
2. Humanise Your Message and Add Personal Touch
Personalization in ecommerce marketing isn’t enough anymore. People are used to seeing their name in a subject line. What they’re craving now is emotional relevance.
Instead of age or gender targeting, think about their lives on a daily basis.
For example, a skin care brand can speak to the anxiety of breaking out for a job interview, not simply advertise “10% off toner.” When you make people feel understood, they start to listen.
Don’t forget that with a small personal touch, it can make a big impact. Who doesn’t like feeling special? With the unboxing trends that have become the new aesthetic today, personal touch helps others want to feel the same experience.
Whether it’s a handwritten thank-you card, a surprise freebie, or a thank-you video message, tiny personal touches make big impressions.
In Yotpo’s 2024 Ecommerce Consumer Report, 71% of customers say they’re more likely to go back to brands that give them a personalized post-purchase experience.
3. Start by Listening, Not Selling
Too many ecommerce companies are selling products without understanding their audience’s real needs. Instead of guessing what your customers want, listen to them.
It is one of the most effective ways to make them feel listened to and their feedback valuable.
Use social listening tools like Mention or Brand24 to find out what people are saying about your category.
Try to read into TikTok comment sections, Reddit threads, and even reviews.
These are real conversations, ripe with data about what customers are struggling with, what they want more of, and what’s missing from their experience.
4. Know What Makes You Unique and Say It Simply
Among all the brands with the same features, your “difference” cannot be buried on your About Us page.
It must be evident from your product descriptions, customer service tone, social media voice, and packaging.
Take a look at Batik Boutique; they don’t compete on price.
They differentiate by focusing on crafting high-quality, handcrafted batik products, supporting over 400 local artisans by employing them with fair wages, and also making sustainable and ethical practices important.
That consistency builds trust.
5. Create Content That Feels Native, Not Noisy
High-quality doesn’t mean overproduced. Today, authentic, native content performs better.
On TikTok, raw, behind-the-scenes videos outperform glossy ads. On Instagram, user-generated content leads to 4.5% higher conversion rates, according to Nosto (2024).
If your content feels like it belongs on the platform rather than interrupting it, you’ll earn attention rather than renting it.
6. Focus on What Happens After the Sale
This is where most ecommerce brands drop the ball. A great post-purchase experience turns single-purchase shoppers into customers for life.
Send follow-up emails that are thoughtful, not just tracking updates.
Put a handwritten note in the box. Say thank you.
A loyalty program that offers recognition, not just discounts, makes customers feel like they’re in the inner circle.
To Succeed in Ecommerce Marketing, Make Real Connections
Ecommerce marketing is not about being everywhere. It is about being real, relevant, and remembered. When you quit trying to get attention and instead try to earn trust, that’s when your brand gets noticed.
In a world of infinite options, your advantage is how well you know and care about the humans you serve.
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