Ramadan is that special period when people have an opportunity to connect with society and family, and it’s also a great time for your online store to grow and make increased sales. We are just two days into Ramadan, so we have plenty of time to make the most of the season.
Here are some simple yet effective ways to grow your store and increase your online sales during Ramadan.
1. Launch Ramadan Discounts and Offers
It’s not too late to present special Ramadan deals or offers. Discount products that are relevant for Ramadan, i.e., food, home decor, or presents. Design a “Countdown to Eid” offer where savings grow every week, keeping the customers on their toes and revisiting your shop.
2. Release Ramadan-Focused Content
Sharing content that reflects the values of Ramadan like family, charity, and kindness can strike a chord with your audience. Share fasting tips, recipes, or behind-the-scenes shots of your store loading orders.
It tells your customers that you understand the spirit of Ramadan and it makes them more inclined towards your brand.
Tip: For more content ideas, check out our latest article on this:
30 Ramadan Content Ideas For Social Media (TikTok, Instagram, LinkedIn)
3. Make Mobile Shopping Easy
Even during Ramadan, people will shop from the phone while at work, spending time with family and praying. Make your website mobile-ready.
To do this, ensure that:
- Website is responsive and suits different screen sizes
- Have a simple navigation to make searching products easy
- Less steps for checkout process (e.g., guest checkout without having to login, auto-fill addresses)
- Reduce page loading times by using caching and compressing images
- Use friendly mobile-payment gateways
- Use one-tap payment for easy checkout
- Transaction are secure, like displaying SSL certificates
4. Take Advantage of Email Campaigns with Ramadan Discount
Email marketing is a good way of reaching your customers. Send emails with Ramadan festive offers, Eid gift ideas, or hidden discounts.
Make the messages personalized and engaging, and set subject lines like “Ramadan Sale Starts Now!” or “Exclusive Eid Gifts for Your Loved Ones.”
5. Gift Bundles for Ramadan and Eid
Gift-giving is a big part of Ramadan and Eid. You can sell bundles of products that are wonderful gift ideas. It can be food hampers, skincare bundles, or home decor. Bundles make it easy for your customers to buy, especially when they have to come up with wonderful gift ideas for their loved ones.
6. Flash Sales for Urgency
Flash sales are a great way to create buzz. You can have limited-time offers or “Eid Countdown” offers to make customers decide in a hurry. Promote these sales on social media and through email to make sure everyone knows about them.
7. Collaborate with Influencers
Collaborating with individuals who have influence over their followers has become one of the most effective strategies in marketing. This is due to their ability to reach more individuals with your products.
Partner with influencers who celebrate Ramadan and have them recommend your products. This can be through reviews, giveaways, or live streams with your products and promotions.
8. Show Customer Reviews and Testimonials
Customers believe what other customers have to say. Post positive customer reviews and testimonials of customers who have shopped at your store, especially if they have purchased Ramadan or Eid items.
For strategic review placement, here are some places you can put them on:
- Product pages
- Home page
- Checkout page
- Dedicated review page
- Email campaigns
- Social media
- Product recommendations section
This will create trust with potential customers and encourage them to shop at your store.
9. Offer Flexible Payment Options
Shoppers can be given the option to pay in payment plans or installments during Ramadan. Convenient payment facilities, including “buy now, pay later,” can enable consumers to buy more expensive items, especially Eid gifts.
10. Post-Ramadan (Eid) Sales Planning
Eid shopping is massive, and many people start looking for gifts way in advance. Start promoting your Eid items today—like apparel, accessories, and value gift packages—to help shoppers prep ahead of time.
Offering pre-holiday special deals on Eid items will be ahead of your competitors and draw shoppers out prior to the holiday rush.
Want to grow your online store, not only in this Ramadan?
We can help. Reach us out and book our e-commerce service here!
