Ramadan is a time of reflection, family bonding, and sharing precious moments with loved ones. It is also a time of opportunity for brands boost their TikTok strategy to connect with their audience on a level that speaks so profoundly. It is said that activating the platform for more than 90% of your campaign duration can increase the Top of Mind effect by 2.4 times, as narrated by TikTok.
In short, this means that the more active and consistent your brand is on TikTok throughout Ramadan, the more people will remember your brand. In order to have your brand front of mind and cut through this Ramadan, adopt the following TikTok strategy:
1) Consistency is Key
Post regularly. The TikTok algorithm favors regularity and fresh content. But how regular should it be? Here are some guidelines that usually work:
- At least 3-5 times a week to keep your content visible in your followers’ feeds without overwhelming them
- Daily posts are ideal if you have the resources to maintain quality
While regular posting is important, put importance on creating content that resonates with your audience. Don’t post just for the sake of posting and waiting for a good result.
Instead, be genuine and ensure each piece adds value and speaks to your audience’s needs.
Then, schedule your posts against key moments during Ramadan to get your brand noticed during the campaign period.
2) Cross-Promote Across Platforms
Cross-promote your TikTok content with other parts of your campaign. Be it social media, TV commercial, or digital ad. This makes your message more significant and offers a seamless brand experience across platforms.
Here is how you can do this:
- Use the same colors, logos, and messaging across all platforms to create consistent branding so your audience will recognize you.
- Adapt content with the right format and style for each platform. For example, you can create a shortened version of your TikTok video for Instagram in your digital ads.
- If you’re running a TikTok challenge, do cross-promote challenges on your other platforms and encourage users to participate.
- Use clear CTAs across all platforms that drive people to guide users from one platform to another.
- Create a unique hashtag for your campaign and use it consistently across all platforms. You can also encourage followers to use the hashtag.
3) Build a Content Series
Who isn’t interested in content that has series? They would love to have something that they can look forward to too.
For instance, 29 iftar foods for 29 days of Ramadan can be something to look forward to every day when people have no idea what to eat to break their fast.
The series can also be in the form of other Ramadan-themed videos, behind-the-scenes content, or daily tips related to the season.
Ensure the contents remain relevant for the entire month so that your brand will be at the forefront of the minds of the viewers for an extended period.
4) Leverage Trendy Content
This TikTok strategy seems familiar, but it still works when you know how to create trending contents that align with your brand image. Since it is Ramadan, participate with trends. that are relevant for the month.
Participation in such trends will put your brand on the radar and make it more visible during the month of Ramadan.
5) Collaborate with Influencers
This is a time where you can reach a new audience during Ramadan. You might also gain a niche audience with the help of collaborating with influencers, especially micro-influencers.
Since influencers are more connected with their followers, their content can make your brand feel more personal and human.
6) TikTok Ads: A Powerful Tool
TikTok said that 94% of users agree that ads created by brands on the platform during Ramadan make them happy. To boost brand awareness, use TikTok ad formats, including In-Feed Ads, Branded Hashtag Challenges, and Branded Effects.
This will make the brand appear consistently throughout their campaign.
With TikTok’s advertising platform, brands can reach the right audience accurately with the correct message at the correct time.
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