Corporate videos are powerful in showcasing your brand, but making them interesting is the key to holding your audience’s attention. According to a study by Wyzowl, 87% of people have purchased a product after watching a product demo video. Keeping that in mind, let’s dive into how to make corporate videos more interesting and engage your audience for a longer period.
1) Keep It Short and Simple
People have the shortest attention span ever. An average human has only an 8-second attention span.
In regard to maintaining viewers’ attention, it is necessary to make your videos short and succinct.
Try making 1-3 minute videos focusing on key messages without overwhelming your audience.
The more concise and shorter the video will be, the easier it will be for people to watch through to the end, mainly on social media.
2) Narrate a Story
People empathize with stories more than facts and figures. Corporate videos that implement storytelling allow viewers to pay greater attention and remember the message well.
Structure your video as a story: introduce a challenge, offer the solution, and then present a call to action at the end.
Showcase customer success stories or give people a behind-the-scenes glance into how your company works. This adds authenticity and personalizes the video.
3) Feature Real People
Videos featuring real people like employees, customers, or even industry experts will somehow feel more genuine. Audiences always tend to listen to and trust the voices that are not scripted but real.
Adding customer testimonials or showing them real-life experiences helps to humanize your brand.
When they see other people just like themselves interacting with your product or service, it creates a sense of trust and credibility.
4) Add Visuals and Animation
Visuals are a lot more interesting to the public eye, as well as actually communicating an idea across better. 72% of customers would prefer learning about a product or service through video.
You may also want to break down dense messages into easy-to-understand tidbits.
Here are some ways to break down complex messages:
- Use motion graphics
- Use infographics to present data.
- Create short explainer videos to show step-by-step processes
- Highlight important details with text overlays
- Use icons and symbols to replace long text
- Reveal information step-by-step to avoid overwhelming audience
- Know how to use color to make important details stand out
Be it using motion graphics to illustrate important statistics or using animation to show how things are done, the visual elements are going to sustain interest and maximize engagement.
5) Ensure the Audio is Clear
Bad audio is a huge distraction, even when the visuals are great. Good audio helps set the right tone and delivers your message with ease.
Use a good microphone to have a sharp, clear voice, and pay attention to the background noise.
Choose music that sets the mood and complements the message without overpowering the narration.
6) Close with a Distinct Call to Action
Every corporate video should have a purpose. Whether it’s to educate, entertain, or prompt action, a clear call to action is vital.
At the end of your video, guide viewers on what they should do next.
Whether you’re encouraging them to visit your website, sign up for a newsletter, or follow your brand on social media, a strong call to action gives direction and can drive the desired outcome.
7) Know Your Audience
Building engaging video content requires a lot of understanding as to who one’s audience is. A video made with your audience’s needs, preferences, and challenges in mind will always work better than a generic video.
Do a little research to understand what viewers are interested in, and based on that set the tone, style, and visuals.
A viewer will take an interest when he thinks this is something for him.
Conclusion: Creating Corporate Videos That Stand Out
That means the creation of an interesting corporate video goes beyond flashy visuals and a scripted monologue; it connects with the audience on a deeper level.
Shorten your videos, tell your story, show real people, add motion, ensure clear audio, and give a call to action-it would improve your corporate video and make it memorable.
After all, an interesting video is not meant to inform alone but to bring about action and make a connection that might last.
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