Eid is one of the biggest celebrations in several cultures, and for businesses, it’s a potential opportunity to reach out to a greater audience with an Eid social media ad campaign.
In a recent study by Sprout Social, 70% of consumers were found more likely to be engaged with a brand that shares holiday-themed content.
Having that in mind, an efficient Eid social media ad campaign would pay more attention to bringing your current customers closer to you, along with acquiring new ones.
Following are six ways, guaranteed, to make your ad resonate profoundly among your audience.
1. Spread the Essence of Gifting
Eid is a time of charity and community. Show your audience that your brand shares these values by weaving acts of kindness into your campaign.
Consider running a charity drive or giving away products to those in need. Sharing these initiatives on social media not only builds goodwill but also aligns your brand with the spirit of Eid.
2. Use Visuals That Relate with Eid
Authenticity is the key to creating your Eid campaign. Use high-quality visuals that actually depict the spirit of the holiday, including family gatherings, traditional foods, and festive decorations.
Candid photos of real people celebrating Eid have a better appeal than stock images. Remember, social media is all about building connections; thus, your content should be heartfelt and real.
3. Plan Special Eid Offers and Promotions
People love a bargain, and Eid is no exception. Offer special discounts or other promotions that correlate with Eid. For instance, a “Buy One, Get One Free” deal on Eid gifts or a flash sale on some traditional items should raise eyebrows and drive sales.
Share such offers with visually appealing posts and timely reminders to motivate people to make a purchase.
4. Add Eid Hashtags
Different social media platforms have different hashtag effectiveness. To create an effective hashtag, it is recommended to use a relevant hashtag and track its performance.
Hashtags are a great way to make your posts visible. Use some popular hashtags such as #EidMubarak, #EidCelebration, and #EidSale so that more viewers can view your content.
Additionally, create your own branded hashtag that fits well with your campaign for easier following and sharing of celebrations.
5. Engage with Your Audience Through Interactive Content
Eid is a connector, and there’s no better way to get directly in touch with your target audience than on social media. Run some cool, interactive polls, quizzes, and challenges reflecting the traditions of Eid.
Let followers share with you personal stories, photos, or experiences of them with any particular hashtag code. The more you involve them, the more emotionally they’ll connect with your brand.
6. Tell a Story that Resonates
Storytelling is one of the most powerful ways, especially on such holidays as Eid. Share stories of how your brand has helped customers in meaningful ways or how your team is celebrating.
Give your audience a behind-the-scenes look at your preparations or share a customer testimonial to make your brand more relatable and human. A personal heartfelt story will stay in the minds of your audience long after the campaign is over.
Conclusion
An Eid social media campaign is not all about the promotion of your products or services; it’s all about connecting with your audience on a deeper level.
Embracing the true spirit of Eid, offering value, and sharing authentic content are some of the ways you can create a campaign that builds lasting connections and leaves a positive, lasting impression.
