Ramadan is something to many, and those brands that see it in a significant manner are able to relate more to their audience. Since 2024 has 32% more searches for Ramadan and social media activity during the month increased by 40%, there is a high opportunity for companies to produce content that resonates with people. Here’s how you can prepare your ideas for Ramadan content on social media, specifically for TikTok, Instagram, and LinkedIn.
TikTok: Fun, Trend-Sensitive, Community-Friendly
Best for: eCommerce, F&B, Beauty, Digital Marketing, Influencer Collaborations
- Ramadan Daily Vlogs: Sharing a creator’s or brand’s daily Ramadan life, from Sahur to Iftar.
- Before & After Iftar Trends: Using trending sounds to highlight mood, energy levels, and habits before and after iftar.
- Cooking Challenges: “Can you cook an iftar meal in 10 minutes?” Engage viewers with time-limited cooking content.
- Productivity Hacks for Fasting Days: Bite-sized, actionable advice on staying energized during fasting.
- Shopping Guides & Must-Haves: Highlighting key Ramadan products and special promotions.
- Influencer Collabs: Collaborating with creators to demonstrate how they observe Ramadan.
- Giveaways & Flash Sales: Limited-time promotions for sahur or iftar time.
- Ramadan Storytime: Creators sharing personal insights or takeaways during Ramadan.
- Faith & Motivation Clips: Sharing short, inspiring messages with people celebrating Ramadan.
- DIY Ramadan Decor & Crafts: Engaging fans in creative do-it-yourself in-home experiences.
Instagram: Visually Storytelling & Emotionally Engaging
Best for: Fashion, Beauty, Food, Hospitality, Travel, eCommerce
- Carousel Posts: “5 Quick and Healthy Sahur Recipes” or “Top Modest Fashion Looks for Eid.”
- Reels with Trending Ramadan Music: Lifestyle, cooking, and spirituality inspirations.
- Quizzes & Polls on Stories: “What is your favorite Iftar drink?” Engages audience.
- Behind-the-scenes content: Capturing preparation for Ramadan-specific food or iftar events.
- Live Sessions: With chefs, influencers, or business leaders providing Ramadan advice.
- Countdown to Eid Promos: “7 Days, 7 Giveaways” to remain active during Ramadan.
- Charity Programmes & CSR: Highlighting your company’s Ramadan charity.
- User-Generated Content: Encouraging followers to share their Ramadan experience on a branded hashtag.
- Inspirational Ramadan Quotes: Posting inspirational quotes on fasting and spirituality.
- Ramadan Fashion & Style Tips: Posting modest fashion trends during the time.
LinkedIn: Thought Leadership & Corporate Engagement
Best for: Corporate, B2B, Marketing, HR, Events
- Leadership Reflections on Ramadan: Executives sharing personal and business reflections on productivity while fasting.
- Employee Spotlights: With stories of how your employees juggle work and Ramadan.
- Corporate Ramadan Initiatives: With stories of how your company cares for employees, e.g., adjusted working hours.
- Industry Insights & Trends: “How Ramadan Impacts Consumer Spending: 2024 Trends.”
- CSR Campaigns: Highlighting company charity drives, fundraising, and community events.
- Panel Discussions & Webinars: Planning discussions on Ramadan marketing or the economic impact of fasting month consumer behavior.
- B2B Networking & Partnerships: Connecting businesses with Ramadan values and consumer needs.
- Work-Life Balance Tips: Providing advice on managing work schedules and fasting in balance.
- Ramadan Marketing Strategy Case Studies: Reviewing effective Ramadan campaign strategies of the past.
- Employee Happiness & Productivity Tips: Helping businesses maintain employees’ motivational levels and drive during Ramadan.
Final Thoughts
With these content ideas for Ramadan, social media posts should not only be promotional but must also be meaningful, community-focused, and respectful.
Focus on engagement, storytelling, and authenticity. Through TikTok trends, Instagram visuals, or LinkedIn thought leadership, brands can have a real impact this month.
Want to create more niche contents for your audience?
